Our Story
Hi, there, we are Mary and David Miller, a father and daughter team. David is a successful businessman, and Mary a real-estate marketing and advertising person. Together with you, and thanks to the Corona pandemic, we are starting out on a new road together! Our product was born in our family home. My mother wanted a product that would answer her needs for clean countertops, sleek design, and convenience (so, thank you mom) before she would allow it in her kitchen. We brainstormed and tried various approaches, built prototypes and fell flat on our faces, but eventually we were able to channel all our ideas into our final product! Today, we are proud to present to you, our baby. We named it SMOOVEE!
Our story, just like many other good stories, started in a small home in the north: About 5 years ago, Iris, who, without a doubt is the mother, boss, and woman of the house, decided that David, her husband, needed to find her a solution to make cleaning under and around the stationary, small appliances on her kitchen counter easier. She also wanted to be able to move them out of the way while she was prepping for our meals and needed a clear workspace.
Anyone who does not know David should understand that aside from being a cool dad and husband, as well as a successful businessman, he is first the “go-to” person when you need someone to think outside the box. Since childhood, he has been designing and building with great success, whether he was restoring antique cars, designing and landscaping gardens, building swimming pools with murals that you would not believe, constructing unusual pergolas and other outdoor shade solutions, in short, if you can dream it, he can do it. Remind him of all this, for he is proud of his golden hands, just as his family and community are proud of his ability to think outside the box. And so, David being David, took a piece of wood, finished it beautifully, attached wheels to it, and put my mother’s water kettle on it. Simple, no?! Iris saw what he had built, and immediately sent David to make another one, this time, for the old coffee maker.
I think you all get that David being David waited for the weekend, walked out into the garden, took another piece of wood, cut it into the right shape, glued it together, finished the wood neatly, and then started over to make it even more perfect (surprising, no?!). He was going to make Iris, the queen of his household, happy. So far it all sounds like one more routine week in the Miller family. But… There is always a but, when guests came and admire my mother’s clean and neat workspace, we had a brainstorm, for the one recurring question with every visit was, “Where can we buy this thing?” David and Iris are used to that, already, and considered where, indeed, people would buy such a cool thing.
And then Mary arrived. In those days she studying for her MA in strategic communications and public relations, and when she saw her father’s design, she got excited and decided that it should be taken to the next level. First, could this product have commercial applications? Mary sat down and read, researched, did a market survey, and was surprised to discover that there so far, no such product exists on the market. How could that be, we thought. From this moment on, our amazing journey together really took off. Materials, cost, packaging, production, marketing, and branding. Mary took the lead, guided and supervised by papa David every step of the way! Each of the four prototypes we produced were put into use in private kitchens or the workplace coffee corners. More than a hundred relatives, friends, and business associates opened their counters to our prototypes.
By the end of 2020 and the start of 2021, we are ready to introduce to the world our product in its final form. It is ready for mass production. Together with all of you we will make our dream come true!